This content can also be viewed on the site it originates from. Radimo LA, an online retailer and community focused on queer products, was born out of founder Dan Owen’s frustration with seeing big brands like H&M, Zara, Forever21 producing gender-neutral collections. “Nothing about their campaigns or products felt gender-neutral and it felt so blatantly exploitative,” they tell Teen Vogue. “I already knew of so many queer & trans owned brands but they were smaller and didn't have the means to shoot a big genderqueer campaign.” The creative decided to bring these brands together - including FLAVNT Streetwear and makeup by Fluide Beauty - on one platform and make sure every item is presented on at least three different skin tones, body types, and gender presentations. In this way, Radimo LA is a truly gender-neutral and inclusive shopping experience. Dan hopes to also be a role model for other queer folks, particularly nonbinary kids who want to be entrepreneurs but don’t see many genderqueer CEOs around.
